Sahara launches christmas carnival into retail channel

Sahara Computers has announced the launch of their latest marketing campaign. The campaign is collaboration between Sahara’s retail customers aimed at encouraging consumers IT uptake. Consumers who purchase the selected Sahara PC or Laptop from its retail partners qualify for the chance to win great cash prizes in the Sahara Christmas Carnival competition.

Sahara’s new range of computers based on Windows 7 platform is aimed at attracting consumers into its retail channel this Christmas. The new range also offers great value adds such as Microsoft Windows Live, Kaspersky Internet Security, Nero Express6 and a 12 months free internet connectivity pack. Free additional hardware such as 3-in-1 colour printers, MP4 players, Digital cameras and Digital Photo Frames will further enhance the user experience.

End Users will find that buying a Sahara PC will create an unforgettable user experience and they will be fully equipped to use their PC immediately. The inclusion of Microsoft E-Learning tools empowers first time users by teaching them the basics of computer hardware and software applications. Sahara’s offering is geared for students, home and home office consumers, providing them with the IT tools to suite their needs.

The Sahara Christmas carnival competition runs from the 16th November 2009 to 31st January 2010 and is available through retail stores such as OK furniture, House and Home, Electric Express, Morkels, Joshua Doore, Russels, Price and Pride and Best Electric.