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Sahara launches christmas carnival into retail channel

Sahara Computers has announced the launch of their latest marketing campaign. The campaign is collaboration between Sahara’s retail customers aimed at encouraging consumers IT uptake. Consumers who purchase the selected Sahara PC or Laptop from its retail partners qualify for the chance to win great cash prizes in the Sahara Christmas Carnival competition.

Sahara’s new range of computers based on Windows 7 platform is aimed at attracting consumers into its retail channel this Christmas. The new range also offers great value adds such as Microsoft Windows Live, Kaspersky Internet Security, Nero Express6 and a 12 months free internet connectivity pack. Free additional hardware such as 3-in-1 colour printers, MP4 players, Digital cameras and Digital Photo Frames will further enhance the user experience.

End Users will find that buying a Sahara PC will create an unforgettable user experience and they will be fully equipped to use their PC immediately. The inclusion of Microsoft E-Learning tools empowers first time users by teaching them the basics of computer hardware and software applications. Sahara’s offering is geared for students, home and home office consumers, providing them with the IT tools to suite their needs.

The Sahara Christmas carnival competition runs from the 16th November 2009 to 31st January 2010 and is available through retail stores such as OK furniture, House and Home, Electric Express, Morkels, Joshua Doore, Russels, Price and Pride and Best Electric.

Sahara Computers Offering Kaspersky

Sahara Computers will now be offering its customers with the entire range of Kaspersky products and services in South Africa through mass distributor channel, Africa SD. Antivirus software market is gradually inching its way to become the next boom industry in emerging markets and through this distribution pact Sahara will only add more value to its customers and channel partners.

Sahara Computers will be offering the complete range including the Kaspersky Anti-virus, Kaspersky internet security 2010, Kaspersky Mobile Security 8.0, Kaspersky Anti-Spam, Kaspersky Hosted Web Security and Hosted IM Security.

Kaspersky Lab was the first to develop many technological standards in the antivirus industry, including full-scale solutions for Linux, Unix and NetWare, a new-generation heuristic analyser designed to detect newly emerging viruses, effective protection against polymorphic and macro viruses, continuously updated antivirus databases and a technique for detecting viruses in archived files.

Sahara Computers recognises the growing need against computer malware and will be running aggressive sales campaigns consisting of bundle deals with its range of products like desktops and laptops to provide a complete protected PC package to its customers. The package deal is designed to meet the needs of today’s Internet users –without slowing down their computers.

Through this distribution pact Sahara Computers aims add more value and attract more customers to its current database by setting new standards in safe use of the computer and the internet. Sahara will be targeting all market segments including Home, Business and Office. Kaspersky products will be available through all Sahara channel base and branches nationwide.

http://www.crn.co.za/pebble.asp?relid=5661

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