Sahara bolsters the Channel with Get IT campaign

Sahara bolsters the Channel with Get IT campaign
Sahara Computers has launched Get IT, a multi-feature promotion campaign designed to boost trade within the ICT Channel, help resellers engage with fresh market segments and add value to customers.

The Get IT program offers up a number of firsts and several incentives including the Talk to Sahara Call Centre Support initiative, the Fetch & Repair Warranty Program and Reseller Sales Incentive Program called the ‘Get IT Relaxed’ scheme. This comprehensive business-building plan is designed to help drive awareness of the Sahara brand, increase sales volumes and also encourage higher levels of general appreciation for technology in the market. “This is a comprehensive, business-development focused project that has a number of short-term and long-term benefits aimed at strengthening the Channel. Sahara has taken a proactive approach to helping to drive business forward for our customers and partners,” explains Gary Naidoo, deputy MD at Sahara.

One of the first steps in the phased Get IT campaign is the strategic placement and influence of Sahara regional representatives. These brand champions will work closely with resellers in specific regions and areas that are outside of major city or metropolitan areas. “Our regional brand champions are fully trained and equipped to offer on-the-spot advice, information about product and the latest technology. They have experience in engaging with current and emerging markets and will certainly add value to the business process and technology procurement for our Channel partners in these areas,” adds Naidoo. Naidoo has confirmed that the Get IT campaign also features a Fetch & Repair Program that will reinforce the current service and repair structure with the introduction of a call centre service. “In the past the customer would have to negotiate and engage with each party in the Channel in order to sort out an issue or acquire any level of post-service and support. With our Fetch & Repair program we have effectively added a new dimension in the form of the call centre and service delivery component.

This means the reseller can focus on its business and the customer has the peace of mind of knowing that their situation is being effectively addressed,” Naidoo continues. In line with its focus on building business within the Channel and reinforcing existing levels of service and support, Sahara has also introduced a reseller incentive program called ‘Get IT Relaxed’. According to the terms and conditions of the two-month programme resellers that make specific pre-defined targets by securing points on product sold automatically qualify for prizes. These prizes include trips to Mauritius and Victoria Falls. Product inclusive and covered by the programme range from Sahara’s new notebook based on Intel’s latest Montevina Platform, desktop solutions as well as digital lifestyle solutions such as widescreen LCD monitors. “This is a points-based program that rewards resellers for business generated on Sahara product. Each product has a specific point allocation and sales equates to points. These are calculated over a specific time frame and the reseller will be in line to receive the reward,” Naidoo explains. The Get IT campaign is a platform through which Sahara will engage directly with the market.

Naidoo confirms that resellers represent a very key element of this large-scale project and the overall objective is to add value to the end user by strengthening existing service-orientated processes and procedures within the Channel. “Our role as distributor and Channel-focused supplier is to assist our reseller base to grow business. Get IT is a sizeable, very exciting effort that will allow resellers and channel partners to interact with their existing markets and also gain a foothold into new and emerging segments of the broader market. It is a valuable opportunity to discuss trends, innovation, impact of technology and advances in computing and mobility, all of which continue to shape the local information, communication and digital lifestyle sector,” Naidoo concludes. For more information, click through to www.sahara.co.za or call (011)542-1000.