Sahara gets top marks for campus demo

Sahara Computers, global suppliers of information, communication and digital lifestyle infrastructure, unveiled the latest in available mobile and desktop technology to end users at the University of Johannesburg recently.

The event formed part of the first phase of the company’s comprehensive Get IT campaign trail which covers a series of product demonstrations, ongoing awareness of value-added services such as Service Camps, Fetch & Repair Warranty and Talk to Sahara Call Centre support, as well as interaction with end users within the education and retail sector.

The Sahara stand at the University featured an array of mobile and desktop solutions, along with information about services – such as Sahara Service Camps (where products can be brought to the company’s technical partners, Nerds on Site for free on-site advice and support) – that are designed to add value to the consumer.

Gary Naidoo, deputy MD at Sahara, was pleased at the overall response by students and personnel at the institution to the two-day event and believed it reinforced the idea, within the formal ICT supply Channel, that the consumer is far more tech-savvy than has been the case in the past.

“The University of Johannesburg was our first port of call in the campaign itinerary. We believe it was very successful in not only exposing our brand and the association we have with globally established vendor partners, but also in affording end users the opportunity to engage directly with those who are in the business of technology manufacture, distribution and support. We want the future generation of technology users to have all the necessary information at their disposal in order to make wise investments, those that really benefit them and offer a solid return on the purchase,” says Naidoo.

Brian Mphilo and Terrence Lutere, both first year Civil Engineering students, visited the Sahara stand and were impressed with what they saw.

“This is great, really. Technology is very much a part of our lives and it is good to be able to speak to companies like Sahara directly about innovation and what it means to us,” said Mphilo.

“We are in the market for new solutions that will add value to what we do and help us with our work, so it is great that companies take the trouble to interact with us,” added Lutere.

Sahara, in association with its reseller Channel partners, will be visiting other institutions in the Gauteng region and will make details available upon confirmation.
For more information, click through to www.sahara.co.za or call (011)542-1000.