Sahara Computers connects with Comsa

Sahara Computers, global suppliers of information, communication and digital lifestyle technology, has established a long-term alliance and formal relationship with the Communication Students Association (Comsa) with a view to providing access to technology, exposure to the possibility of workplace experience and the dynamics of trade.

The initiative was launched recently at Sahara and marked by the handing over of a Sahara mobile solution to enthusiastic members of the Comsa executive management council.

Gary Naidoo, deputy MD at Sahara, said the initiative was another very important step forward for the company and its continued support and sponsorship of education in South Africa.

“Education, incorporating training and PC literacy, remains an important market segment and area of interest for Sahara,” says Naidoo. “We are pleased to have entered into a joint initiative and partnership with this established student representative organisation and believe our early donation of a mobile solution signals our intent to fully support efforts to bridge the gap between learners and workplace opportunity.”

Bheki Mdhluli, Comsa chairperson, said the Association was established in 1993 as a structure to strengthen links between theory and practice within communication studies at the University of South Africa (UNISA).

“The relationship with Sahara is an ideal mechanism to expose students to the opportunities such as internship programs, mentorships and training initiatives. As we serve to assist Sahara in its brand awareness campaign in education, we also fulfil our mandate to transfer the benefits of exposure to the employment sector,” says Mdhluli.

“We are going to ensure that we include other student structures in the initiative in order to benefit many university students. This is a strategic long term relationship and we will be in discussion with management at UNISA including the head of our Department, as well as corporate communications at the institution to ensure that all stakeholders are involved and can add their input,” adds Mdhluli.

The partnership is an ongoing initiative and both parties believe there is scope for a long term relationship going forward.