Sahara Computers is on the move. The company has launched a long-term technology promotion and awareness campaign, spearheaded by technology-focused mobile displays and service stations, aimed at empowering the end user. The initiative, called ‘Get IT’, exposes both the first time purchaser and seasoned user of technology to an array of new service features and benefits.
The Get IT campaign is a collaborative effort by Sahara in conjunction with its reseller and vendor partners to educate, inform and demonstrate the advantages of the latest in affordable, quality technology.
It is a phased project and strategic go-to-market initiative that will begin with a series of product and technology displays located at tertiary education institutions and retail outlets throughout Gauteng.
The purpose of the mobile product/solution awareness campaign is twofold: firstly to promote access to the latest technology at affordable prices and secondly to offer credible information that will help end-users make informed decisions about their investment.
The Get IT campaign umbrellas a number of value-added services that enhance the convenience and ease of use associated with strategic technology investment.
These services are designed to reinforce and streamline the company’s existing customer interaction, post-sales service and support structure. They include the Talk to Sahara Program, a Fetch & Repair Warranty Initiative, free Internet as well as complimentary bundled product – such as printers and educational software - that will present the user with the benefits of a complete solution.
In addition Sahara has organised a team of engineers who will visit different institutions during the Sahara Caravan initiative in order to roll out Sahara Service Camps for addressing all PC related issues. These support engineers provide on-the-spot solutions to these issues by addressing student queries. The Service Camps will also ensure that user PC infrastructure is up to date with the latest software patches.
“With our Talk to Sahara service, consumers of technology, initially within the education and retail space, have an opportunity to engage directly with the Sahara call centre to inquire critical aspects of solutions and related technology platforms and processes. We believe that this initiative will go a long way to not only further establish the Sahara brand, but also empower people with genuine information about the latest technology to help them select the right product or solution for the right reasons,” says Gary Naidoo, deputy MD, Sahara Computers.
“A range of products will be showcased around various themes including education, gaming and mobility. As a channel-focused company Sahara has brought in resellers to assist in marketing a number of special offers on selected products,” he continues.
Among the solutions and technology on display is Sahara notebooks based on Intel® Centrino® 2 Processor Technology aimed at the mobile computing market, and Sahara desktops for multimedia applications and education.
Sahara’s Get IT campaign is an ongoing initiative and plans are underway to roll the project out for the benefit of users within other key market segments including government and corporate.
The Get IT campaign is a collaborative effort by Sahara in conjunction with its reseller and vendor partners to educate, inform and demonstrate the advantages of the latest in affordable, quality technology.
It is a phased project and strategic go-to-market initiative that will begin with a series of product and technology displays located at tertiary education institutions and retail outlets throughout Gauteng.
The purpose of the mobile product/solution awareness campaign is twofold: firstly to promote access to the latest technology at affordable prices and secondly to offer credible information that will help end-users make informed decisions about their investment.
The Get IT campaign umbrellas a number of value-added services that enhance the convenience and ease of use associated with strategic technology investment.
These services are designed to reinforce and streamline the company’s existing customer interaction, post-sales service and support structure. They include the Talk to Sahara Program, a Fetch & Repair Warranty Initiative, free Internet as well as complimentary bundled product – such as printers and educational software - that will present the user with the benefits of a complete solution.
In addition Sahara has organised a team of engineers who will visit different institutions during the Sahara Caravan initiative in order to roll out Sahara Service Camps for addressing all PC related issues. These support engineers provide on-the-spot solutions to these issues by addressing student queries. The Service Camps will also ensure that user PC infrastructure is up to date with the latest software patches.
“With our Talk to Sahara service, consumers of technology, initially within the education and retail space, have an opportunity to engage directly with the Sahara call centre to inquire critical aspects of solutions and related technology platforms and processes. We believe that this initiative will go a long way to not only further establish the Sahara brand, but also empower people with genuine information about the latest technology to help them select the right product or solution for the right reasons,” says Gary Naidoo, deputy MD, Sahara Computers.
“A range of products will be showcased around various themes including education, gaming and mobility. As a channel-focused company Sahara has brought in resellers to assist in marketing a number of special offers on selected products,” he continues.
Among the solutions and technology on display is Sahara notebooks based on Intel® Centrino® 2 Processor Technology aimed at the mobile computing market, and Sahara desktops for multimedia applications and education.
Sahara’s Get IT campaign is an ongoing initiative and plans are underway to roll the project out for the benefit of users within other key market segments including government and corporate.
For more information, click through to http://www.sahara.co.za/ or call (011) 542-1000
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